3 Awesome Ways to Create Content to Enhance Conversion Rates

3 Awesome Ways to Create Content to Enhance Conversion Rates_Website

Bill Gates has previously quoted that “Content is king”. And in today’s social media-driven world, we are increasingly seeing the importance and growth of content marketing.

Content marketing allows you to capture the attention of your potential audience. It further encourages them to take an action whether it is buying your products or recommending you to others. Content marketing in its varied forms ensures to get the attention of your target audience.

However, it works only when you create the right kind of content for your audience. And at Enso Media Labs we believe to share our content marketing knowledge with you. Let’s look at 3 ways to create awesome content that will boost your conversion rates.

But first, let’s discuss the top quality any online brand content must-have. What do you think it should be?

If you said originality and authenticity, you were spot on!

A survey of 2,000 people in the UK, US, and Australia conducted by Stackla in 2019 revealed that 86% of consumers consider the authenticity of content as a major factor to respond. This helps them to decide which brands they want to support.

Brands can create authentic content by following what they preach, increasing transparency to build a relationship based on trust. Now, it’s easier said than done!

How do you create content that boasts authenticity, helps you build trust, and increase your conversion rates? The answer is simple. Use user generate content. If you want to know what user-generated content is, read our previous blog on the same.

However, in this blog, we will discuss 3 awesome ways to transform your ordinary content into authentic content to build a community and increase conversions. Let’s get started!

3 Way to Create Epic and Awesome Content

1. Experience content

Have you seen the frequent unboxing or haul content on social media? That’s what is called experience content.

In this video content, the user is unboxing or trying different products from a brand while giving their honest opinions on the same. They are sharing their “experience” while unboxing and using the products. This is a great way to create engaging content and create authenticity.

If you are creating experienced content, here’s what you should remember:

  1. The brand label must be clearly visible. This will build authenticity and trust.
  2. The creator must speak clearly and slowly. They must share their experiences in detail.
  3. Lastly, the creator must be excited to receive the product along with using it.

2. Direct to camera video

Product reviews, testimonials, and usage videos come under the category of direct-to-camera video. Again, in such videos, the user will give a complete review of a product and brand. They will show how to use the product and what benefits any consumer can achieve using the product.

They are technically sharing their overall satisfaction of using a product and thus, the brand. While creating direct-to-camera video content, here are a few things to know.

  1. Product labels and boxes must be visible during the video.
  2. If the user is talking about the product, they need to highlight the good things about the product and brand.
  3. If the product has natural ingredients, make sure to mention them.
  4. And lastly, tell product benefits.

Direct to camera video can either have a complete shebang of talking, music, or punchlines. Or it can be a silent video with just some soft music playing in the background.

3. Product image

There will be creators who don’t make video content but focus on images. They can use product images to highlight the best features of the product and brand. Here are a few things to remember:

  1. The image must have a clear product label and name.
  2. If it’s a consumable product, the user needs to show the product for its consistency, texture, and more. Such as a beauty cream.
  3. Posing with the product is also a great way to attract the audience.
  4. And with the right angle, lighting, and background, you can get the perfect product image.

Enso Media Labs: A Great Place to Start!

As a paid advertising agency, we specialize in creating content for brands that work! We connect and collaborate with the right creators, whether it is an influencer or a consumer. Promoting brands with the right is all we do!

We bring your brand into the spotlight! Contact us now to know more.

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