Out of all the social media platforms, one which always stands out on the top is Facebook. With more than 1.73 billion users active daily, Facebook becomes a clear winner for any business that wants to build a brand.
Whether it is creating brand awareness or taking your lead generation and conversion to the sky, Facebook will play an important role. Most importantly, the Facebook Branded Content Tool launched in 2016 is a crucial feature that can be exploited by the business for branding.
In brief, the branded content tool allows brands to mark their posts as branded or paid content in collaboration with other brands or content creators. Using the branded content tool also helps brands get exclusive access to the post analytics.
Overall, the tool is a great addition to improving collaborative efforts between brands and content creators thus creating a positive brand image and reaching a larger audience.
But do you know how to use the branded content tool on Facebook for your brand? Here’s how.
- On your page while creating the post, click “handshake” symbol, choose your collaborator using their name or URL, click post. The post will clearly show a paid partnership.
- Post your live video content with the content collaborator by clicking on “publish”, choosing the “handshake” symbol, finding, and choosing your collaborator’s page, and choosing a live video for broadcast.
- Lastly, using Facebook Ads Manager. Start by creating the campaign and click on “show advanced options”. Here, choose branded content, choose your collaborator’s page, and place the order. The ad will show on both pages viz. your business page and collaborator’s page.
Now that you know how to use the Facebook Branded Content Tool, let’s get to know some tools that help you create branded content.
The branded content creation tool can be divided into four categories: content research, image creation, video creation, and infographic creation tools. Let’s take a quick look at each category.
Content Research Tools
Planning your content will definitely give you desired results. And you can use Google Trends and Google Alerts to research your content ideas.
Google Trends will help you analyze trending topics associated with your brand that users are resonating with. You can find trending topics based on their popularity in real-time. Also, finding relevant topics based on location helps too.
On the other hand, Google Alerts allows you to set up alerts for any material or information related to trending content topics and drop them in your inbox. So, you will always have new ideas to create branded content.
Video Creation Tools
Branded content works great when they are engaging and creative videos. You can use Renderforest or Biteable.
Renderforest is a cloud-based tool that helps you create awesome videos whether they are traditional video formats, slideshows, oranimations. They have numerous templates for quick and easy video creations.
Another video creation tool that you can use is Biteable. They allow you to create 10 videos/month for free. However, you need to get paid features if you want to export them for publishing. And the paid plans will be worth it!
Image Creation Tools
Want to give out a brand message without using too many words? Choose images! You can create striking images for branded content and publish them on social media. You can use Canva and Stencil.
Canva allows you to make creative and attractive images using thousands of templates, different font styles, and more. You can get paid and free version of the software.
Stencil, on the other hand, gives you access to thousands of royalty-free images, templates, fonts, and the flexibility to create outstanding images.
Infographic creation tools
Another way to get branded content out on social media is by creating infographic content. And Piktochart is a great tool to create infographic content. With a 30-day free trial and paid features along with numerous templates, you can create colorful, informative, and attractive infographics.
Enso Media Labs Provides Top Branded Content Marketing Services
Since we are a paid advertising agency, we delve deep into creating branded content for our clients. We help and connect brands with the right content creators for developing and publishing branded content on social media. We bring your brand into the spotlight!