David Beebe, the former head of content at Marriott has rightly described content marketing. He says, “Content Marketing is like a first date. If all you do is talk about yourself, there won’t be a second date.”
And isn’t that correct? As a business, when you are using content marketing to promote your products and brand, you can’t just talk about yourself. You need to create content that interests the audience too. In fact, you need to focus on your audience more so than you focus on your business.
And hence, you need to create content that delivers results by bringing you more leads and increasing your conversion rates. Now, if you didn’t know this already, content can be written, visual, or downloadable.
And irrespective of the type you choose, there’s only one goal: Creating brand awareness amongst your target audience by giving some useful, informative, fun, and relatable information. So, at Enso Media Labs, we decided to give you some information about the latest tools that you can use to create desired content (even if you don’t have a professional designer, videographer, or writer).
An amazing and user-friendly graphic design tool that allows you to make posters, social media graphics, banners, visual representation, and other visual content. The platform offers millions of images, templates, fonts, illustrations, and much more.
And what’s more? The tool is entirely free to use and is available on the web and mobile. However, if you want to get advanced options, you can go for Canva Pro and Canva Enterprise.
Got some ideas for creating exciting content? Oh, but where’s that piece of paper you wrote them down on? Huh! Well, here we go again!
If you have been in such a situation where you lost some great ideas for content creation, not anymore! With Weje, you can keep all your ideas in one place, and you can pull them out when needed. You can access the tool using your phone or laptop.
Have you written some awesome content but lack some awesome photography skills? Unsplash is here to your rescue! This online website is your one-stop destination to choose some of the finest photographs from 110,000 contributors.
The platform is completely free and the photographs too. The available photographs are completely copyright-free and are used under the Unsplash license.
4. Adobe Spark
Want to create striking video content? Adobe Spark is the best companion for you. This is an online design website along with a mobile app that allows creating short videos, web pages, social graphics, and more.
The starter pack is completely free. Whereas you can get advanced features with the complete suite that has Spark Page, Spark Post, and Spark Video.
Create professional visual content with an amazing online design maker tool, Placeit. The content created using this tool will stand out in the crowd on social platforms such as YouTube, Instagram, and other social media platforms. You will find free, customizable templates that you can use as per your video format and size.
And finally, we at Enso Media Labs!
Using these tools will certainly help you create eye-catching content. But with our help at Enso Media Labs, you can make sure it reaches a greater audience. We are known for paid advertising on social media platforms using the right type and quality of content.
So, you create the content, and we will promote it for you! Contact us now to know more.