In the past few years, TikTok has gained massive popularity around the world. And in 2020, the social media app is the most downloaded and used app of the year.
Based on the recent post by Bytedance owned Douyin, TikTok now has up to 1 billion active users around the world. This is a huge number making the social media app stand in the fourth position just behind Facebook, Instagram, and YouTube.
So, does TikTok have the potential to become one of the platforms to market your business and create a brand presence?
Of course, it does!
In fact, several businesses have already made a positive and greater reach using the social media platform. For example, RyanAir, a commercial airline has made a positive brand presence by creating quirky and funny videos on the platform. They have gained up to 1.2M followers with an average of 50K likes per post. This has made them the most popular TikTok account in the aviation industry.
So, what is stopping you from getting on board TikTok and promoting your products and services?
Oh, well we get it! Are you still wondering how to create a marketing strategy that works for social media platforms like TikTok? At Enso Media Labs, our creative team has created this simple step-by-step guide that gives you a simple marketing strategy for TikTok marketing.
Find your target audience
Any marketing strategy needs to start with finding a target audience. How do you determine your target audience?
Ask yourself, what does your ideal customer look like. And you will know what features you are looking for in your target audience. Consider the gender, age, location, and more such demographic factors.
For example, if you are a clothing brand, your target audience may be just men between the age of 18-40 years located in the United Kingdom.
This simple piece of information can greatly help you create organic and paid ads on TikTok Ads Manager. You can select the relevant details on the platform and create an ideal target audience persona.
Go a step further by adding fine details regarding your target audience such as their interests, behavior patterns for video and creator interactions.
List out your objectives
There is no point in creating a marketing plan that doesn’t have an end goal or objective. So, you need to list out your marketing objectives.
Does your brand want to create general awareness? Do you want to generate more traffic? Or do you want to increase your conversion rate?
Based on your objective, you can choose the desired option on TikTok Ads Manager. This is very crucial for organic and paid ads on the platform.
Develop a content strategy
Once you have defined your target audience and your objectives, it’s time to develop a solid content strategy.
With the social media platform,TikTok is entirely based on creating high-quality and relevant content, you need to pay special attention to the same.
Ask yourself, what type of video content do you want to upload on the platform? Do you want to collaborate with any TikTok influencers for a wider reach? What will be the best time to upload the video content?
All these questions will help you streamline your content development process. One of the ways that work always is following the recent trends on the platform. However, you must ensure that these trends suit your brand, its message, and its image.
To find the recent trends on TikTok, you can search for relevant hashtags in your region and create your content according to them. Chances are the content will resonate more with your target audience.
Tracking your results
With your marketing goal set, target audience marked, and your content published on the platform, it is time to start tracking your results.
For example, on TikTok Ads Manager if you have selected your objective as generating awareness, measurement metrics like views, likes, shares, and comments will be crucial for you.
Check out how these metrics are progressing and do you need to make any changes to reach your desired goal.
TikTok has a great potential to be used as a platform to market your brand effectively to a wider audience. This four-step simple marketing strategy will get you started!
And our team at Enso Media Labs will assist you in perfecting your TikTok marketing strategy. Our creative team has the experience to create paid advertising campaigns on social media platforms for different business niches.